it's a rare thing to receive a heartfelt mass email- and to be moved. This note from one of our favorite shops,
Practical Goods arrived this morning and it's tone is so right on we just had to share. Plus, we want this great shop filled with super reasonably prices used items, perfect/messy collections, and like the name implies- Practical bits for your home and body, to stay around awhile. Read this- Go There- Keep PG in Business. It's Just Right.
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Dear Practical Goods Shoppers and Facebook fans,
Last February I put up a 'store closing' sign in the window. I had no lease, sales were awful, the store next door was vacant (again), and the landlady said "just go". She had had plans to sell to developers who would raze the south end of the block and throw up a CVS.
With a 'closing' sign up, sales improved. I caught up on rent and had enough left over to consider relocating. Then the CVS deal stalled and the landlady asked me to stay. A new business rented next door and the 'closing' sign turned to 'staying'. By the end of 2011, I had actually reached the sales goal I'd set and missed for years, after I'd expanded, doubled my rent and the economy tanked. (It was the sale that got me to that goal, finally.)
2012 January sales were down 25%, February will be down 50%. Here's my conundrum: if I put up a 'going out of business' sign I may be able to generate enough sales to stay in business, at least in the short term. Most modern ways of doing business are antithetical to my mission and ethics: selling online, taking plastic, messaging you endlessly and other retail tatics likely to improve sales are nothing I want to do. I'd rather 'hang it up'.
Before I do that though, I wanted to let you know what's going on and invite you to 'vote' as consumers. If you believe Practical Goods should stay in business, please shop here, and invite friends to shop here.
As an additional incentive, I'm reprising last winters sale. Now through the end of March - 20% off, storewide. This is for you regular shoppers and those who appreciate quality goods at a reasonable price. No 'sale vultures' are invited. If, at the end of March there's not enough business to continue, I'll put up the closing signs. Ten years is a good run, and in any case, I'm proud to have had your custom.
Thanks,
Wendi & the Cats.

(all images from google image "practical goods St Paul")
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